How to Advertise Your Minnesota Rental Property Successfully

You might have recently acquired a rental property in the best location possible in Minnesota. Its location is ideal, within walking distance of several key amenities and services that renters look for. However, without a customized advertisement and marketing solution in place, who will know about your property?

Advertising your property is key in reducing the vacancy time, attracting the best tenants that Minnesota has to offer, and most importantly, earning rental income. If you want to learn how to reach prospects here are some advertising tips and tricks.

Photography is Key

One thing that has increased the importance of photography over the years is social media. People nowadays are lured in by quality, short content that they are able to relate to in a few minutes. Just check out the features of social media platforms such as YouTube and Instagram to confirm this.

That said, it is important that you get your photographs right from the start. There are several advantages to using photography in advertisements. For one, the addition of quality photographs to your rental listings increases the chance of getting more views. Another advantage is it allows you to highlight the best features in the property which will draw in more prospects.

Set Up the Perfect Shot

You don’t wake up one morning and randomly take quality photos of your property. There has to be a plan in place. One important tip when taking photographs is to take your tenant on a journey. You need to give prospects a complete view of what they will get by renting your space.

The next step is to ensure that you have good lighting. It will have an impact on the sharpness and clarity of your photos. Natural lighting, especially early in the morning or late in the afternoon, during golden hour is recommended.

Let’s talk about equipment. High-resolution photos are the standard in the property market. Although there are phones that are capable of taking very nice photos, you might need to invest in a camera that can offer the best results possible.

Finally, it goes without saying that every inch of the place should be spic and span before you take your photos. Hire a professional cleaning service company that will scrub, wash and clean every inch of the space. This will enhance the appeal of your features and amenities.

Create Stands Out Copy

Okay, you have some stunning photos of your property. What next?

You need engaging and accurate descriptions that can complement the quality photos. While it uses interesting adjectives, the copy should not exaggerate your amenities and utilities. The last thing you want is to have the tenant book a physical showcase only to be disappointed.

Ever heard of Search Engine Optimization (SEO)? This is a key feature used by search engines such as Google and Bing to provide answers to their client’s queries. We recommend that your copy be written by an SEO expert to ensure that your content ranks highly and can be easily found by tenants in the area or looking to move to Minnesota.

Your copy is divided into two sections, the headline, and the summary description:

• The Headline. The wording is a crucial part of your copy. When a prospective tenant is viewing a listing, this is often the first part of the advertisement that they will interact with. The headline should contain enticing information that would give a tenant a reason for viewing your listing.
• The Summary Description. This section contains the more detailed part of your description. Here, you can highlight the key and unique features of the property. You can also include neighborhood amenities.

A professional property management company can assist you in creating the perfect marketing copy for your advertisement.

Getting Views

Now that you’ve created an enticing Minnesota rental listing, all that is left is to ensure that every prospective tenant in the area sees it.

With the advancement of technology and the internet, one of the most recommended solutions is the use of a listing website. There are a plethora of options in the current market with Zillow, Craigslist, HotPads, Zumper, and Redfin being some of the more known options.

Ads that you have put up on these real estate and listing websites need to be monitored and updated regularly. Regular updates ensure that your listing is on the first page of search results in your particular neighborhood. Each web listing site will have slightly different policies when it comes to updating an advertisement. Make sure you do your research before choosing one.

Don’t underestimate the use of the old-fashioned and trusted yard sign. Done professionally, it has the power of enticing potential renters who are walking or driving through. What’s more, when you use traditional methods in tandem with online marketing you improve your chances of reaching more prospects.

Conclusion: Advertising Your Minnesota Rental Successfully

Having a great rental property is not enough. Prospective tenants and renters in Minnesota need to know that your property is available for rent. You also need to highlight what makes your property unique from your competition.

You need to have a solid and thought-out marketing plan in place to ensure that your find a tenant. The good news is you don’t have to do this on your own, you can call upon an expert property management company in the city.

Providing Minnesota landlords with quality services, MN Property Nerds is a property management company with the experience, expertise, and qualifications to ensure that your property performs well. Our team can help you put in place a marketing solution guaranteed to reach your target demographic.

Get in touch with us today and get a quote for our services!