There is no such thing as luck when it comes to the showcasing of your rental property. You need to wow a prospective tenant with your Minnesota property’s amenities and fixtures. Thanks to the internet and online platforms, physical viewings of your rentals are not the only way people can see your rentals.
With the know-how and right equipment, a virtual tour can be just as effective at showing off your vacant unit as an unperson viewing would be. From the comfort of their offices or homes, a prospective tenant can check out all the rooms and if interested, book for a physical appointment.
This post will provide you with a few tips on how to shoot a great rental video tour!
For a successful video tour of your rental, you should plan out your shots to smoothly execute the work. You want to avoid copy edits and an unnatural flow in your video. The virtual tour should take the viewer through the property in the same way it would if they were in person.
First, open all the doors in your rental unit and walk through every room. We recommend that you start from the outside, through the common areas/ amenities, and into your property. The rationale for this is to establish a filming pattern.
If you have seen any other video tours, you will realize that they are known for their smooth and flawless execution. Having a clear and smooth transition from room to room gives your video a professional look that any potential tenant is bound to appreciate.
An initial walk-through will also allow you to note the key features that a prospective tenant would be looking for. From the onset of your video, you should be able to subtly but effectively capture the appeal of your rental property. Whether it’s the curb appeal or the mahogany wood flooring, use your video tour to give your tenants the exact feel of each room and also the layout.
Light can be your friend or your enemy, depending on a number of circumstances. When done right, natural light has the ability to make the rooms of your property look more spacious. For the best lighting conditions, shoot your video early in the morning or late in the afternoon during golden hour.
By shooting during these times you can avoid the yellow tinge that is captured by cameras when using light bulbs. Open the blinds and curtains all the way and let the natural light stream inside.
Despite the beautify of natural light there are factors out of your control, for example, not every room will have the same amount of light. For such rooms, you can use the lights in the space or purchase lighting kits to help brighten the space.
Studies have shown that the attention span of the normal citizen is below 2 minutes. Because of this, it’s best to keep your videos short to avoid people clicking away.
Even if you have a large unit and feel the need to emphasize every room, you should not exceed the 3-minute make. Keep your viewers glued to their screens. With a shorter and better-quality video, viewers are bound to rewatch your video as they look for features that interested them.
Properties come in all shapes and sizes. As a result, the different property attracts a different demographics. A multi-unit property close to the downtown area may attract young professionals and students while a bungalow with its own lot is the target for families in the area.
That said, you will need to cater your video tour to your viewers’ tastes and preferences. It may be prudent for you to engage a professional property management company if you’re unsure of your target demographic.
Once established, investigate which media platform(s) your target demographic uses most. With the right media platform, you will be able to increase the exposure of your property and also be able to answer their questions through the different messaging services available through these platforms.
While filming property tours is a great marketing tool, it can take time and energy to produce. This is especially true and taxing if you’re self-managing your properties. You’ll be handling property inspections, taxes, and the needs of clients, regardless of the time of day or night. So you may not have the time or resources to add filming and editing tours to your list of responsibilities.
Unburden yourself from all the pressure of self-managing by contacting the property management experts at MN Property Nerds. We have a team of highly qualified and experienced professionals who are dedicated and committed to our clients. With our management company by your side, you can rest easy and enjoy all the benefits that come with property leasing without any of the stress.
Contact us today for more information on how we can help you maximize returns on your investments!